Empowering India's independent optical businesses to grow in the digital era.
A hyperlocal vision-care growth platform helping optical shops and optometrists generate home eye-testing demand, increase eyewear sales, and build recurring customer relationships — without heavy technology investment.
Sales are stagnant.
It's time to join hands.
India's 80,000+ independent optical stores built this industry — but the next decade belongs to networks, not lone players. You can't out-spend organized retail alone. You can out-network them, together.
Heavily-funded online disruptors
Venture-backed online eyewear platforms are burning crores on ads, free home trials and discounts to pull buyers out of your pincode — straight to their app.
Stagnant walk-ins, falling margins
Independent stores report shrinking footfall and intense pricing pressure — without the tools to fight back.
Limited digital visibility
Most optical shops have no Google presence, no online lead pipeline and no way to reach buyers searching for vision care nearby.
Join Hands.
Grow Together.
Vision Partner Network is the first organized growth network built by and for independent optical entrepreneurs. We bring the technology, the leads, the brand and the marketing muscle. You keep your shop, your customers, your identity — and finally grow your sales again.
- Get new customers from HEC home eye-test screenings — sell frames, lenses & contacts in your shop
- Outrank organized players locally with HEC SEO & Google Business
- Capture home-test demand before buyers reach any competitor
- Wear the HEC Certified badge — an instant trust signal in your pincode
How it works
Four steps from standalone store to networked growth.
Most partners go live in under 14 days. No upfront cost, no long-term lock-in.
Apply & Get Certified
Submit your store details. Our team audits SOPs, certifies your store as an HEC Vision Partner and locks your exclusive pincode.
Onboard & Train
Get the Partner Dashboard, CRM, signage kit, staff training and a dedicated Partner Success Manager.
Demand Goes Live
Home-test bookings, walk-in leads and digital orders start flowing from your pincode to your dashboard.
Grow Recurring Revenue
Convert leads into orders, retain customers via CRM automation, and receive weekly payouts to your wallet.
CRM & Repeat Customer Engine
Turn one-time visitors into recurring revenue.
Independent stores lose customers because there's no follow-up. The HEC CRM fixes that.
Lifetime patient records
Every prescription, every visit, every order — in one place.
Automated re-prescription nudges
WhatsApp reminders trigger at the right time, every time.
Missed-lead recovery
Auto follow-ups for un-converted bookings and abandoned orders.
Customer LTV tracking
See repeat rate, average ticket and lifetime value per customer.
A trust mark that sets your store apart in your pincode.
HEC Certification audits your store on SOPs, equipment hygiene, optometrist quality and customer experience — then awards a co-branded HEC identity that builds instant local trust.
Apply as PartnerPartner Voices
Built with India's most ambitious independent opticians.
We added ₹3.8L in monthly revenue within 90 days of joining HEC. The home-test leads from Lajpat Nagar convert beautifully.
The exclusive pincode model is a game changer. We don't compete with another HEC store in our Gurugram zone.
Weekly payouts and a clean dashboard. It feels like we finally have a real tech partner standing with us in Noida.
Join India's fastest-growing Vision Partner Ecosystem.
Limited pincodes open each month. Apply today and go live in under 14 days — with zero upfront cost.